It took just five hours for the game to claim the top spot for downloads for Overall, Games, Arcade and Action on iTunes, according to App Annie. That said, the game has obviously found a launch audience on the iPhone. In our review of the game, we called it an “enjoyable but imperfect adaptation of the Mario games for touchscreen devices,” pointing to the singular control and short playtime as downsides to the game. Mario runs, vaults and even avoids enemies automatically, the player simply has to tap the screen to try and collect coins, do tricks and thwack question boxes. Super Mario Run takes Nintendo’s popular pipe-leaping, turtle-flipping platform genre and strips it down to the essentials. The company also noted that they believe the free demo is a bit too short and could cut down on the number of people willing to take the $9.99 plunge for the full game.Īpp Annie said it is also tracking that higher than usual price tag to see what it means both for the game and the mobile game industry.

The question now is, how will Super Mario Run do in the long run?Īpp Annie analysts think a lot of that will depend on several key factors, like Nintendo’s plans to attract players and to keep them, either through push notifications, daily bonuses or time-sensitive, in-game events. on Apple devices, an App Annie spokesperson told Polygon.

Those downloads in the game’s first 14 hours of availability are surprisingly strong compared to Pok é mon Go’s first 24 hours of availability, which saw 4.7 million downloads in the U.S.

alone on its first day, according to business intelligence and analyst firm App Annie. Super Mario Run is off to a running start with an estimated 3.5 million people downloading the game in the U.S.

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